Everything should be made as simple as possible, but not any simpler.
- ALBERT EINSTEIN (C. 1933)
- ALBERT EINSTEIN (C. 1933)
✨Hi, I’m Pam, a product designer with over 6 years of experience designing intuitive and scalable digital products across fintech, e-commerce, and education.
📚I’m driven by curiosity and a desire to simplify complexity through research, design systems, and human-centered thinking. I believe great design empowers people while aligning business goals with real user needs.
🚀 I’ve had the opportunity to work at industry-leading companies such as VTEX, Ingresso.com (Grupo Folha/UOL), ZUP Innovation (Itaú Group), and Gran Educação, where I delivered design solutions that improved usability, consistency, and business performance. I love building products that make sense, feel good, and drive real impact.